By now, you have probably heard about the BIG3. It’s the new, 3-on-3 pro basketball league featuring only veteran NBA players like Allen Iverson, Kenyon Martin, Chauncey Billups and Jason Williams. The league (which was co-founded by Ice Cube) has been attracting major buzz and is shaping up to be one of the biggest sports stories of the year. Behind the scenes, BIG3 has now secured brand specialist Jai Manselle as its Head of Digital Strategy.
Sometimes called the “King of Branding,” 30-year-old Manselle becomes one of the youngest executives in professional sports with this announcement. He brings a wealth of experience to BIG3, previously working with clients like Sean “Diddy” Combs, MSN, NBA star Dwyane Wade, Grey Goose and the NBA Player’s Union.